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Being a conscious and socially conscious company is now more essential than ever. At a personal and an organizational level, being aware of social issues is not a luxury anymore. Everyone and every organization must take their responsibilities seriously as responsible members of society. YouTube is one of the leading platforms where brands can increase social awareness and build their socially conscious image. With the advent of YouTube Giving, this is now easier than ever before.

 

What exactly is YouTube Giving?

 

In simple terms, YouTube giving is a collection of features and tools that allow creators and viewers to give to charities worldwide. The donations are made directly to legitimate and reputable non-profit organizations that work in various aspects of social and human development. YouTube Giving is an easy method of using YouTube to promote social transformation.

YouTube always exists as a platform for gathering and engaging in conversation. Following the events of Covid-19, many of the globes were hit by an emergency. It was heartwarming to watch people come together through YouTube and attempt to assist in any possible way. More than ever, the people were aware of being together and understood how important it is to be an international community. From launching fundraisers to running initiatives, YouTubers worldwide set out to be more socially aware.

The events also have a practical and business aspect. It's not a viable option to be socially conscious any longer. A lack of compassion will make people turn away from the products and services you offer. Every brand must be a part of something bigger than the business to become more attractive in the marketplace. With the increasing competition in every industry and industry, it is often the primary element.

 

What exactly is the YouTube Giving function?

 

The most significant feature of YouTube Giving is it's user-friendly and can be set up by anyone. YouTube content creators and viewers do not have to think about where their funds are going. All transactions are processed through Google with the highest level of security. The money is given only to non-profits that have been registered, legal, and have a track record of doing a good job.

 

What do creators benefit from YouTube Giving?

 

If you're marketing content to promote your brand via YouTube, It is easy to include the Donate button in your live stream or video. If someone donates via your donate button, it will be deposited into YouTube's account. After that, it's distributed to charities in the event of a need.

It's an excellent opportunity for your company to project an image of social responsibility. We know that it's the honest way to go from a personal and ethical level. Your viewers will feel the same way they give by watching your content. The process is simple and does not pose any chance of fraud or misappropriation of money. Many companies have already adopted the practice of contributing to charitable causes occasionally. As it becomes the norm, more people will reap benefits, and more brands are gaining respect. We'll explore the many options you can take advantage of through YouTube Giving.

 

Fundraisers

 

 

With YouTube Giving, you can raise money and earn money to support the cause you believe in. Fundraisers are among the most effective ways to raise funds for any reason. YouTube Giving makes raising money simpler than ever. All the creator must do is place the Donate button in their video. When the donate button is embedded, any user will click on it to donate what they can. You can also spread the message about your donation using YouTube's YouTube social media sharing function. You might even be able to get free YouTube subscribers as more people learn about the cause. The YouTube money is later handed to various charities YouTube to help with social development. Fund-raising without a solid infrastructure and platform could be challenging. YouTube has solved this issue through a simple interface that allows anyone to donate without hassle or hassle.

In the next step, we will learn how to include the Donate button in a YouTube video.

In the beginning, there are some requirements your channel needs to be able to meet before you can add the donation button.

l   Your channel must be located somewhere in either the USA, UK, or Canada

l   You must have at least 10,000 subscribers

l   The channel you are watching is not classified as a channel for children.

l   Your channel must be a part of the YouTube partner program.

If you are sure that all the criteria have been satisfied, you can include your Donate button.

1.        Log in to the Google account you have created. Google account, and then go to YouTube

2.        After YouTube is opened, Go to YouTube Studio.

3.        There is a menu on the left-hand side. From the menu, select the option 'Monetization.'

4.        From the menu that opens, click on 'Giving.'

5.        There are a variety of registered non-profits listed on their list. Select the one you would like to give your money to

6.        If you are unable to locate the non-profit organization you're searching for, click "Request a Non-Profit"

7.        Once you have made your selection, you'll need to include details about your fund-raising event. The information you provide should consist of a name along with a description, collaborators, and any other pertinent information.

8.        After completing the basic information, you will be required to establish a fund raising purpose and time-frame. This step is crucial because it gives you and your donors an action plan. The purpose and time-frame could be altered later.

9.        Choose a video or plan live streams, and then the button for donation will be displayed.

10.    After you have selected everything After that, click "Publish."

11.    You can easily add the Donate button on YouTube videos following these steps. YouTube videos. There is no need to be concerned about allocating the funds correctly. All that is taken care of by the YouTube payment method. YouTube also doesn't charge any processing charges. The entire amount you make goes to the charity you have chosen.

 

Community fundraisers

 

What you do on your own isn't as effective as your work in collaboration with other YouTube creators or YouTube followers. This is why YouTube Giving's community fund raising is a fantastic alternative to make a more significant social impact.

The community fundraiser helps you connect with other YouTubers, organizations, and brands. We don't need to emphasize how important networking is for every brand. Networking provides new opportunities in ways we can't imagine. When you participate in community fundraisers, you can enjoy the benefits of networking, along with the satisfaction of giving.

Find out how you can participate in a community-based fundraiser or even start one.

1.    Log in or sign in on YouTube

2.    Click here to YouTube Studio

3.    Go to the left menu. Select 'Monetization.'

4.    From the menu, choose the option 'Giving.'

5.    Click on the Get Started Option

6.    Select 'Join a fundraiser

7.    There is an inventory of community-based fundraisers that you can join.

8.    Select the one you'd like to

9.    Choose the videos in which the Donate button appears or set up live streams for the same event.

10.Choose "Publish"

By following these easy steps, you can be a part of a fund-raising event for the community. Through a community-based fundraiser, you will work with other YouTube channels to contribute funds to the cause. The proceeds are distributed successfully to a select group of non-profit organizations.

If you've learned how to incorporate the donate button and become an active participant in an event for the community, it is crucial to understand how to manage your money. YouTube provides an easy and user-friendly interface that allows you to monitor all the events and track your generating amount. To get started, you must follow the steps below.

1.        Sign in to YouTube or log into YouTube

2.        Go to the YouTube Studio

3.        On the left side, Select Monetization

4.        From the sub-menu, click "Giving."

5.        You are your active fund-raising activities. To modify anything, click More > Edit

6.        There is also the possibility of eliminating any fund raising.

As you can observe, one of the top ways to give is YouTube. It is essential to have money; however, donating it to good causes will earn your brand a great deal of fame. It will affect the perception of others about your brand and whether they'll suggest it to others.

 

Conclusion

 

Companies are no longer operating in the same way as they did and with good reason. Businesses are increasingly shifting away from exploitation and are trying to affect society positively. Companies that do not accomplish this tend to be seen in a negative image. A lot of people are conscious about avoiding these companies for future requirements.

However, if you can simplify it into business terms, there are some positives. Anyone successful understands that when a product or service does not add value, customers will not buy it. Being responsible and socially conscious is an excellent method of adding worth to the brand you represent. It can boost your company's credibility and help it distinct from other businesses that aren't socially responsible.

Making a conscious social image was once a challenge. Today, thanks to effortless YouTube donations, it's simpler than ever before. If you're not using the feature to its fullest, you're losing money on both professional and personal levels. If you'd like to learn more about YouTube donations or are interested in purchasing YouTube subscribers and would like to buy YouTube subscribers, get in contact with our experts at SubPals today.