What Are The Best Email Lead Generation Tools?

Advertising can be expensive, and there are a plethora of factors to consider. Do you support the right target group? And do you run ads effectively? And is this the right advertising campaign for your company? It's even more difficult than it sounds, especially for small businesses. As small businesses have to compete with large businesses with bigger budgets.

 

If you're not sure which ad is best for you, you've knocked down the right place. With present marketing technology trends, there is a way to create cost effective advertising campaigns with a minimal budget. Here are five different low-cost ad types for small businesses.

 

On Hand Marketing Technology Trends For Cost Effective Advertising

 

Small businesses that want to quickly expand their customer base and increase revenue need to invest in advertising to increase brand awareness among a larger audience. There are various advertising approaches that your small business can take. Focus on digital advertising platforms such as Facebook, Twitter, LinkedIn, YouTube, and Google AdWords. Alternatively, you can choose more traditional advertising media such as newspapers, radio, and local television. Strategic investment in advertising for your small business can bring a high rate of return on your investment and bring a new value to your business.

 

PPC (Pay Per Click)

 

Pay-per-click (PPC) advertising is online advertising that advertisers pay for each time a user clicks on one of the ads, usually through a search engine. Advertisers bid on ad placements within search engines. That is, the advertiser sets the maximum price a user can pay to click on an ad. You won't be charged if someone sees your ad but doesn't click on it. The most popular platforms for PPC advertising are Bing Ads and Google Ads. PPC advertising is a form of SEM (search engine marketing). It's a great option for small businesses on a budget, and according to WordStream, companies make an average of $ 2 for every $ 1 spent on Google Ads.

 

Advertising Through Mobile

 

Mobile advertising is digital advertising that delivers ads only to mobile devices such as smartphones and tablets.  Ads in mobile include the following:

 

•       Display Ads

•       Search Ads

•       Videos

•       Mobile App Ads Designed To Facilitate Branded App Downloads 

•       Social Media Ads Only Appear On Mobile Devices 

 

Mobile advertising strategies can benefit your small business. Eighty-four percent of adult shoppers under the age of 30 are most likely to shop online using their mobile devices.

 

Social Media Advertising

 

It is a popular choice for small businesses because it is relatively affordable and has a very high selection of target audiences. For instance, suppose you own a retail store. In that case, you can use ad targeting options to narrow your audience and show social ads only to users in a specific demographic group who live within a certain distance from the store. There are several social media platforms you can choose for social advertising, including:

 

•        Facebook:

 

Facebook is a significant choice for advertising small businesses because of the worldwide adoption of the platform. Moreover, the low cost of its ads makes it feasible for small businesses. There are various ad units to choose from on Facebook, including carousel images, video ads, lead generation, customer offers, event responses, page likes, and more.

 

•        Instagram:

 

Instagram ads are an eminent option for small businesses. By virtue of its potential of appealing to younger audiences. Instagram offers similar parameters as offered by Facebook. Their ad units include image ads, stories ads, video ads, and carousel ads. In addition, you can drive traffic to your website by incorporating clear call-to-action buttons.

 

•        Linkedin:

 

LinkedIn ads tend to be a bit more expensive than other social networks, but LinkedIn ads use a business-to-business (B2B) sales model because they can reach professionals in a particular industry or job. It's a great option for small businesses.

 

Direct Mail Advertising

 

Direct mail ads are one of the efficient cost effective advertising techniques. It includes all forms of advertising mailed to your customer's home. This includes pamphlets, sales letters, catalogs, and newsletters. Direct mail is a less popular advertising method for small businesses than digital advertising, but it can be successful if you develop creative and visually appealing direct mail campaigns. Direct mail ads allow you to deliver messages individually to local consumers. Other than this, you can go for direct email advertising. Direct email advertising is less expensive than mail advertising. Although there is a difference of just an alphabet "e," it makes a huge difference in cost.

 

Broadcast Advertising

 

Broadcast advertising includes mass market media such as television and radio. Advertising through broadcasts can be expensive TV ads, but having a local TV or radio station in your area can be cheaper, and viewers are very much relevant for your local business. The cost of an ad that airs depends on many factors, including the length of the ad (if it airs, the longer the ad on TV or radio, the more expensive it is), how often it airs, and when it airs. You should also consider the cost of creating an ad, as the cost of an ad depends on how professional an ad is.

Wrapping Up

 

These marketing technology trends are part of essential cost effective advertising techniques that you can use to market your small business. However, this may seem like an uphill battle for many business owners. So ease yourselves with marketing services offered by Scorpion. We don't leave our customers to figure it out on their own. Instead, experts at Scorpion partner with you to assist in growing your business to the peak of success. All this is done at a reasonable price. Therefore, hook to the website now to lock the best affordable deal.